UNICEF: A Minute of Your Time

‘A Minute of Your Time‘ turns time into money and money into real, life-saving aid for children in danger.

The brief was to create a website that would allow users to calculate the commercial worth of their time by providing their annual salary. The purpose-built website then transforms this figure into a tangible dollar amount & encourages users to donate to help children in need.

My role on the project involved developing the campaign look & feel, layout & interaction design.